I wrote this as a blog post when I was handling content for a small creative studio. I put a fair amount of work into it, but some much has changed since. A fair amount of real estate in the post is covered by the concept of evergreen content. I find this ironic, because a fair amount of the post turned out to be pretty damn deciduous. Still, every once in a blue moon, I like to look at some of my past writing. Lessons of history and whatnot.