Content marketing can be complicated enough in the B2B or B2C world. It’s no different for nonprofits, except for shoestring budgets and sometimes less than adequate staffing. I wanted to do this presentation to cover some the basics+. Content marketing personas are a proven technique for finding target audiences (and to maximize ROI by identifying negative audiences). Nonprofit content types, channels, and challenges are also briefly covered. Plus, some ideas for telling a powerful story.

Content Marketing for Nonprofits [PDF]